For most of 2021, I volunteered as a designer with the folks from the Erosion and High Water committee of the Park Point Community Club in Duluth, Minnesota. The Park Point Community Club is a private group of citizens who live both off and on Minnesota Point and are interested in the Point’s past, present, and future.
http://parkpointcommunityclub.org/
http://parkpointcommunityclub.org/
Duluth, Minnesota sits at the Southwest tip of Lake Superior and is one of the largest freshwater ports in the world and the largest port on the Great Lakes. Minnesota Point is a narrow spit of sand about 7 miles long that separates Duluth Harbor from Lake Superior which serves as a recreation hub and waterfront neighborhood.
In recent years, interest and concern have been growing over the potential damage to shorelines and property through a combination of higher water levels and stronger storm winds caused by climate change.
One of the projects I worked on was a logo for the committee’s 50-year plan workgroup - MP50.
MP50 is the Minnesota Point Long-Range Erosion Action Planning Group. Appointed by the Park Point Community Club, this group is open to anyone who wants to work together with stakeholder groups to create a 50-year action plan. This plan will identify steps to make Minnesota Point more resilient.
MP50 is the Minnesota Point Long-Range Erosion Action Planning Group. Appointed by the Park Point Community Club, this group is open to anyone who wants to work together with stakeholder groups to create a 50-year action plan. This plan will identify steps to make Minnesota Point more resilient.
Design preferences were for a simple badge-style logo with limited lettering. I proposed the use of a sand-colored, vector outline of the Point itself to serve as a visual accent in the design. Originally, I thought it would serve as an underline to the main type, but used this way it was too small. Instead, it became a background feature that is oriented, as it is on the Earth, northeast to southwest, which also made it more visually recognizable.
